Learn how to gather and analyze qualitative and quantitative data about marketing products and services.

The price is the only element of the marketing mix that ensures the income of the company so it is very important.

Identify and study your future customers by researching their product usage and consumer behavior.

A competitive analysis is important. With this evaluation, you can establish what makes your product or service unique.

After gathering the needed information, marketers can plan the development and promotion of financial products.

Developing new products requires serious market research activity in order to find the pain points of future customers.

Products and services can reach customers through many distribution channels, they can be acquired online and offline.

With the newest marketing communication tools, you can find the ideal channel for each type of product.

Advertising is a form of marketing communication that is an openly sponsored, non-personal message to promote products.

It is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.

This is the final test. You must get a 90% score to complete the course. If you are prepared, click "Take quiz"

Sales Manager