Design in Branding
Class
We all know great design has a critical role to play in building a great brand. But how do we go about making that happen? Enroll in the course and find out.
Here is the class outline:
1. Introduction
Jan 1
In this course you will learn the most important aspects of Graphic Design and gain skills in editing programs 4 sections
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2. Design 101
Doha
Design 101 1 section
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3. Communication
Aug 2, Doha MOE New Building
Communication course 5 sections
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4. Brand Analysis and StrategyThis module will delve into the importance of understanding markets and competitors to establish a robust strategic brand management. We'll also focus on how to use data analysis in making informed decisions. Think of this as being a detective, where the brand is the mystery you're trying to solve, and your tools are data and market understanding. 7 sections
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5. Digital Branding and PromotionImagine your brand as a megaphone. This module will explore how digital marketing and social media marketing can amplify your brand's voice, reaching a wider audience. We'll also understand how modern communication channels can be effectively used for promotion. 7 sections
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6. Brand Positioning and Value DesignThis module will teach how to position a product in the market and how to design for shared value. Think of it like arranging chess pieces on a board, each piece (product) has a role and position that contributes to the overall strategy. We'll also explore sustainable marketing and its role in today's business environment. 7 sections
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