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Enrich your product marketing skill set
Drive innovation at your organization
Learn how to measure your marketing effectiveness
Learn the essentials of product marketing
Learn to thrive at the C-level and move beyond the marketing department by building better relationships with the C-suite, CEO, and board of directors
Learn about the fundamentals of lifecycle marketing, including what it is, why a lifecycle approach is beneficial, and how to build a custom hourglass for your organization
Learn the most important and powerful features of Excel for marketing
Learn how to apply strategic innovation to build better products and services for your company
Learn how the GDPR affects marketers around the world
Learn best practices, tips, and strategies for conducting B2B marketing on LinkedIn
Learn how to craft a winning marketing strategy that really reaches customers
Explore the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan
Learn how to drive product awareness and build community through authentic public storytelling
Explore the stages you should master to get products to market successfully and keep them there
Learn the most important and powerful features of Excel for any marketer
Learn a key skill for every product marketer: continually gathering and sharing insights from competitive intelligence research
